ET Money boosts onboarding conversions by 30% using Setu eSign Gateway

CASE STUDY / 2022

×

ET Money is one of India’s fastest-growing apps with 7 million+ users availing investments, savings products, insurance and loans.

Solve for higher conversions

ET Money needed to get their users to easily sign an advisory agreement to on-board them. Without this, users would not be able to transact on the app.

With their previous integration ET Money faced a large number of drop-offs at this step, and worse still, they didn’t know why.

ET Money’s requirements—

• ###### Identity check before document signing

• ###### Get user conversion metrics

• ###### Use ET Money branding for screens

• ###### Native experience for mobile signing

ET Money dropped NSDL’s eSign flow and designed new screens using Setu’s Aadhaar eSign APIs.

What ET Money loved about Setu

• ###### Intuitive, flexible APIs, with the best uptimes

• ###### Control over branding and UX

• ###### Visibility on user data with webhooks

Impact

A 30% increase in on-boarding completion

Your loan is ready to be disbursed. Sign the agreement to receive funds in your account instantly!

SIGN AGREEMENT →

Aadhaar eSign

Sign this document using an OTP sent to your Aadhaar linked mobile number.

Aadhaar number

Edit

1234-5678-9012

• Use my Aadhaar / Virtual ID details (as applicable) for the purpose of digitally signing documents for/with BrokenTusk Technologies Private Limited authenticate my identity through the Aadhaar Authentication system (Aadhaar based e-KYC services of UIDAI) in accordance with the provisions of the Aadhaar (Targeted Delivery of Financial and other Subsidies, Benefits and Services) Act, 2016 and the allied rules and regulations notified thereunder and for no other purpose.

• Authenticate my Aadhaar/Virtual ID through OTP or Biometric for authenticating my identity through the Aadhaar Authentication system for obtaining my e-KYC through Aadhaar based e-KYC services of UIDAI and use my Photo and Demographic details (Name, Gender, Date of Birth and Address) for the purpose of digitially signing documents for/with BrokenTusk Technologies Private Limited.

• I understand that Security and confidentiality of personal identity data provided, for the purpose of Aadhaar based authentication is ensured by NSDL e -Gov and the data will be stored by NSDL e-Gov till such time as mentioned in guidelines from UIDAI from time to time.

I have read and understood all of the above points

SEND OTP

Aadhaar eSign

Enter OTP

123456

Resend OTPVERIFY OTP

Aadhaar eSign

Signed successfully!

↓ Download signed document

Setu is an agile partner with high energy and a strong sense of ownership. The UI/UX of their products has been handled in the most customer centric way. Integrating with their eSign APIs was swift and clean, and now we’re enjoying 30% higher conversion.

Pukit Benada

Senior Product Manager, ETMoney

Explore other Setu products

DATA

Understand your users’ data better

[Setu KYC

Verify individuals or businesses with ease](https://setu.co/data/kyc/)

[Setu Account Aggregator gateway

Access financial data with user consent](https://setu.co/data/financial-data-apis/account-aggregator/)

PAYMENTS

Easily collect one-off or repeat payments from users

[Setu BBPS BOU

Collect repeat payments digitally or offline](https://setu.co/payments/bbps/bou/)

[Setu UPI

Power seamless UPI payment journeys](https://setu.co/payments/upi/)