customer story

Fibe increases their loan application rate by over 15% with Setu AA Gateway

Loan application rate up by over 15% with the Setu AA Gateway.

company

Fibe

Website

Industry

Lending

Fibe (previously EarlySalary) addresses this problem by offering bullet loans, salary advances, and buy-now-pay-later options to help individuals manage their immediate credit needs.

We’ve all heard this before—80% of Indians live paycheck to paycheck

Source ↗

A simplified process on their app lets Fibe’s customers get loan application approval and access to funds quickly through their mobile app.

Understanding Fibe’s challenges

Manual bank statement collection

Authenticity of the document

High effort and high drop-off rates

Delays due to document unavailability

Fibe initially had partnered with another Account Aggregator but decided to switch to Setu

Better coverage—Setu’s AA gateway had more Financial Information Providers (FIPs) live than any other AA players in the market, including major banks like SBI.

Superior tech stack—Fibe had partnered with Setu previously, and appreciated our robust and mature technical infrastructure.

White-glove support—Setu’s support team was highly available, with fast issue resolution and proactive communication especially during downtimes. Smooth integration was core to Fibe’s creating a better lending journey.

Clear documentation—Our simply docs made it easy for Fibe’s tech team to access, test, and implement Account Aggregator APIs.

IN FOCUS

India’s first gateway for Account Aggregator—

[Setu Account Aggregator gateway

Access financial data with user consent](https://setu.co/data/financial-data-apis/account-aggregator/)

Outcomes and metrics

15%+ increase in loan applications

Customers found bank statement sharing easier and faster, leading to higher participation in loan applications.

5% higher FIP success rate for top banks

Compared to the previous integration, Setu AA gateway allowed more customers from the top 10 banks to complete their loan applications.

This partnership reflects a shared commitment to addressing challenges and continuously optimising the process. With ongoing enhancements, the focus is on delivering even greater value for Fibe and its customers.

Explore other Setu products

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Ready to build with Setu?

Talk to our team about the APIs behind these stories, or start exploring the docs.

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Rated 4.97/5 from 500+ reviews

Ready to build with Setu?

Talk to our team about the APIs behind these stories, or start exploring the docs.

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Rated 4.97/5 from 500+ reviews

Ready to build with Setu?

Talk to our team about the APIs behind these stories, or start exploring the docs.

Avatar
Avatar
Avatar
Avatar

Rated 4.97/5 from 500+ reviews