Setu BBPS COU

Embed and monetise bill payments

Rival popular UPI apps to let users pay their electricity bills, EMIs, and more. Earn money for successful payments. Add your branding to pre-built, BBPS-certified payment screens or design your own screens with our APIs.

BUSINESSES ALREADY MONETISING BILL PAYMENTS

  • Kissht
  • IIFL
  • Kotak Mahindra Bank
  • CRED
  • ICICI Bank
  • HDFC Bank
  • Axis Bank
  • Mahindra Finance
  • DriveU
  • Muthoot Finance

Use cases

The quickest way for your users to pay their bills

Make money when customers make successful bill payments on your platform.

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As a lender or NBFC

Boost credit line usage for bill payments

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As an insurance provider

Increase customer retention by enabling bill payments

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For domestic money transfer

Integrate bill payments for a share of revenue

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As a neobank

Increase MAU with recurring bill payments

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As any B2C app

Compete with popular UPI apps that provide bill payments

…and more use cases

Bill categories

Make recurring bill payments a breeze

List all BBPS bill categories on your app or website, allowing customers to pay their bills with ease.

Electricity

Pay monthly electricity bills from any state board or private distributor.

Water

Settle municipal and utility water bills without leaving your app.

LPG

Book and pay for LPG cylinder refills across all major providers.

Piped gas

Clear piped natural gas bills for every connected household.

Postpaid mobile

Pay postpaid mobile bills across all leading telecom operators.

Broadband

Cover monthly broadband and fixed-line internet bills.

…and many more

Ready to use screens

Specify your logo, colours and font preferences with ease.

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Complete payment flows

In-built UPI payment, or custom payment gateway

Notifications for BBPS updates

Integration options

Integrate the way you want

All features included with your preferred integration.

1-line integration on websites

Use custom branding and link to ready BBPS-certified screens with all bill payment features.

Embed web-views on any app

Set custom branding and use pre-hosted BBPS-certified screens for the entire bill payment process.

Build your own screens with our APIs

Integrate with our COU APIs to control customer-facing UI/UX.

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Embed a full bill payment experience with ease

Fetch an actual bill and make a bill payment for yourself.

Integrate at lightning speed

Simply add a “Pay bills” button to your app or website.

Work with any screen size

Responsive and optimised screens for mobile, tablet or desktop.

Complete payment flows

In-built UPI or custom gateway

Notifications for BBPS updates

Setu BBPS COU

A complete bill payment experience for customers

One-stop solution

Customers can pay bills, track payments real-time, download receipts, and check transaction history.

In-built dispute management

Customers can report transaction issues to BBPS, receive updates when resolved, and view their dispute history.

Always up to date

Bill payments made instantly possible for newly added BBPS categories and billers.

Validated bill payment

Out-of-the-box support for validation of customer inputs or payment rules.

On BBPS BOU?

If yes, you can also accept payments to your own business. Send customers directly to the payment screen with all bill details.

Common questions

FAQs

What is BBPS?

Bharat Bill Payment System is a payment ecosystem on which different categories of billers can register on, with bill payments enabled for utility bills, loan EMIs, school fees, subscriptions and more. BBPS is run by NPCI that enables bill payments via digital (bank channels) as well as through a network of agents and bank branches.

What is NPCI?

National Payments Corporation of India maintains the BBPS payments system. It undertakes clearing and settlement activities for transactions routed through BBPS. NPCI is also responsible for setting business standards, rules and procedures for technical and business requirements for all market participants. It is the regulatory body for BOUs, who are entities allowed to on-board billers onto BBPS.

What is COU?

COUs or Customer Operating Units are licensed entities (usually banks) who can offer BBPS services to other businesses. COUs enable customer-facing platforms—entities that serve end-users—to let users pay bills. Setu’s COU integration helps such platforms become a collection agent for BBPS and add a feature to let their users pay any BBPS listed business, including their own business.

What is an agent institution?

These are entities that can offer bill payments as a feature to their customers. They can do so via physical channels (like with business correspondents) or digitally (on apps or websites). Setu’s onboarding team takes care of the end-to-end process for the NPCI registration needed to operate as a BBPS agent.

What role does Setu play?

Setu acts as a bridge between BOU/COU banks and other businesses (billers or customer-facing platforms), offering simplified integration and compliance. We also offer additional services like data reports, notifications and settlements for any bill payments.